We defined Sa-cha’s brand as strong and confident, with a genuine personality as well as soothing and calming to enable her client to feel the slowing of time.
While defining Sa-cha’s visual we went through a few turning points.
The mood board design unveiled aspects of Sa-cha’s aesthetic offering that Sabine wasn’t aware of. The creative horizon opened up in new directions, awakening Sabine’s curiosity and satisfaction.
Finding solutions to apply Sa-cha’s photographic identity had its challenges. Sabine had no prior photography experience and she wanted to develop her skills as a plant photographer. Therefore to help her understand what to look for as a photographer, we defined some guidelines to enhance visual sensations by focusing on texture, shapes, close-ups, and ambiance. We also initiated a meeting with Clementine, a talented French photographer we were following on Instagram, to enrich Sabine’s photographic experience.