The good news is that the Second-Hand Fashion industry is a new booming industry.
According to Fast Company, the resale sector is growing 25 times faster than the overall retail market. This is a great opportunity for new business ideas that contribute to creating a better world.
Let’s remind ourselves of the harm the fashion industry is causing to our planet.
- The fashion industry is responsible for 10 % of annual global carbon emissions
- Around 20 % of wastewater worldwide comes from fabric dyeing and treatment
- 84% of clothing end up incinerated or in landfills.
- Plastic microfibers issued from machine-washing polyester clothes are dumped in the oceans. Half a million tons of plastic microfibers per year = 50 billion plastic bottles.
Several factors have contributed to the explosive growth of the second-hand market.
First, consumers are more and more comfortable buying second-hand clothes. And there is an increasing consciousness of the fashion clothing impact on the environment favoring purpose-driven brands.
Then, The Covid 19 pandemic has profoundly changed consumers habits. Retail stores being closed, consumers have shopped less, exchanged more, and moved to online to e-commerce. The economic strain leads to spending cuts and price awareness.
I find it very exciting to discover these business opportunities that contribute to making a sustainable change in our environment!
These social changes are an opportunity for new business initiatives in the second-hand online and offline market.
And what actions can we take, as individuals, to participate in sustainable fashion change?
- Buy only what you need.
- Consider quality over quantity. Quality increases the life span of clothes
- Choose manufacturers that invest in sustainable clothing (clothing made from natural or recycled materials, aiming to reduce harm either through the production process, fiber properties, or overall environmental impact.)
- Buy second-hand clothing
- Repair clothing
- Donate and exchange clothing